Gatorade brings ‘Be Like Mike’ campaign back from the ’90s with 3 new commercials

This is so COOL. Micheal Jordan is still the Best

For The Win

It’s been 23 years since everyone confessed they wanted to be like Michael Jordan. Now Gatorade is bringing back the iconic commercial, “Be Like Mike,” blending retro with contemporary in a series of three commercials, which all pay homage to the original.

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The 28-year-old version of Jordan surfaces throughout the three new commercials, reliving signature moments from his career through new eyes, all while the song everyone hummed in 1991 plays in the background.



That famous jingle was actually derived from Disney’s retelling of The Jungle Book and the film’s song “I Wanna Be Like You.” Creative chief Bernie Pitzel heard The Jungle Book song, realized that millions of kids wanted to be like Mike, and wrote new lyrics.

You can watch the classic “Be Like Mike” below.

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